If we’re going to be totally honest, everyone is feeling pretty happy right about now that they are not involved with the nightmare that must be public relations at media conglomerate News Corporation.
But, contrary to what you might think, there’s a lesson here for all of us. In a sense, we’re all News Corp. Everyone who owns a business (and that includes us here at WebatWork and all of our clients) is involved in a direct and ongoing conversation with their existing and potential clients, as well as the worldwide web. We all chose to enter into this conversation when we went live in the electronic environment.
With that in mind, the key to surviving a negative public relations event is to stay engaged in the conversation that your business has with the world. Blogs and social media are critical elements here; WebatWork can help you manage your message and web content in a responsible and dynamic way to manage the short-term challenges and long-term outcomes.
Adverse events don’t need to be a disaster for your company. Stay engaged in the conversation with your clients, and let WebatWork help you restore calm to your corner of the worldwide web!