4. Social Media Marketing
Web surfers expect more than ever from their online experience. They want to interact, generate content, share opinions, connect with others and have two-way conversations with brands/businesses. This, in a nutshell, is what social media marketing is about.
Time spent of social media sites is growing at three times the overall rate of the Internet and accounts for more than 10% of all Internet time. If your online marketing plan calls for reaching your audience where they are, there is a good chance you will find them using social networks, online communities, blogs, wikis and other collaborative sites.
What can a business accomplish via social media marketing?
- Increase traffic to your website
- Promote products, services and events
- Build and strengthen relationships
- Educate customers
- Build brand loyalty
Businesses are increasingly establishing a presence on social media sites and becoming more sophisticated in their functionality and customization. Web at Work can help you create buzz and stand out from the pack. We offer clients social media marketing packages that include:
- Custom social media marketing strategic plans
- Creation of unique, engaging content on a variety of sites
- Site design and functionality
- Integration of social media with website and email marketing
A blog is a form of social media that allows you to communicate with your customers in a casual, engaging and personal manner while providing the opportunity to improve search engine rankings. Business blogs also provide a forum for two-way conversations with your customers (if applicable).
Web at Work can create and integrate a fully functional blog into your site. Our team has expertise with most of the popular blog platforms including, Blogger, WordPress, TypePad trifecta, Tripod and Squarespace.
You can easily learn the skills needed to be a proficient and prolific blogger, while those who suffer from writer’s block can engage the talent of the writing staff of Web at Work. Our talented writers have never seen an empty page that they were unwilling to fill with content!
Learn more about Web at Work’s full range of service.