THE WORD (OR WEBSITE) AS A WHOLE

Have you ever thought that website design, or website presence, was something that only large companies could afford, were entitled to, or could benefit from? That the world belonged to the Nike’s and Coca-Cola’s, and the rest of the team could either stay home or sit on the bench and watch while the big boys played? We here at WebatWork aren’t fooled by this for a minute, and neither should you!

The Web is the even playing field that we’ve all been waiting for! Your task as a business owner is to get out there and claim your piece of the court, or any other piece of the business map that appeals to you, and make it your own. Truly, there is room for everyone out here, so come on out and play!

Don’t let your business plans and dreams get pushed aside because you think you need “the perfect product/system/process/service”, or even the perfect website. Customers see the whole picture, and they can absorb information very quickly from your site, even if the content isn’t perfect.  Consider this:

Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer what oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteres are in the rghit pclae. The rset can be a tatol mses and you can sitll raed it wouthit a porbelm. This is bcauseae we do not raed ervey lteter by itslef but THE WORD AS A WOLHE.  

This shouldn’t make any sense at all, but it does! The message here for all would-be website owners is this: get your message out there!  It doesn’t need to be perfect; your customers are looking for what you’re already trying to say, and they speak your language!  The fabulously strange and talented team at WebatWork actually enjoys things like writing, coding, testing, and designing, so that you only need to turn us loose to start the conversation between you and your potential customers.  Brilliant web presence is everybody’s business, including yours. Let WebatWork show you how simple and affordable the next chapter of your business success can be!  Find us on the web at www.webatwrk.com.

DON’T JUST SIT THERE, DO SOMETHING!

You have your website. It’s gorgeous, it’s technically solid, and it has all the bells and whistles. But… you’re still not dominating your market. WebatWork’s responses to these three statements would go like this: Awesome work on your website, congratulations! Well done on the design and the engineering! And lastly, what were you thinking? You thought your work was done? Wrong, wrong, and wrong!

A website is a living, real-time entity. If you ignore it, it will wither and become increasingly ineffective. As a web-based business owner, you are involved in a dynamic relationship with the Internet through your site. You are responsible for feeding new content to your site, because fresh content boosts your site optimization and ranking, which leads to sales and good times for you. Get it?

But wait, you say…you’re a mechanical engineer, or an attorney, or some other type of business owner, not an author. You don’t have time to feed your site with fresh content. Relax, and reach out to WebatWork. Our editorial team lives and breathes for the opportunity to write content and talk up your business, and we know how to make your website stand up and speak clearly and effectively (no inside voices here…promise!) You might be the strong, silent type, but your website should always be talking to the world on behalf of your business. WebatWork has never been known to sit down and shut up; we’re ready to help you talk your walk, and free you up to get on with running your business! Let’s chat…soon! Send us an email to admin@webatwrk.com or go to http://www.webatwrk.com/contact/.

MULTIPLE PERSONALITIES

(HOW YOUR COMPANY CAN BE ALL THINGS TO ALL PEOPLE)

Do you ever wonder how your company can trade in its  pinstriped suit for a more global look and feel?  How to connect with a completely new  demographic or a fresh market for your innovative service, product, or concept? How to remain aligned with your mission, values, and strategic objectives, but still give the creative energy in your organization (HINT: the people who inspire you and who make work fun . . . )  the scope and encouragement to really grow your  business? The answers are literally at your fingertips!

By changing and updating your web presence, you can change and grow your business in a way that simply dissolves the old boundaries  associated with market development. WebatWork understands this; we are never satisfied with the status quo, and are just as curious as you are about ways in which your business can expand to increase your profits and make you see your business in an entirely new way. Your company’s personality is only constrained by your imagination, and the creativity and technological energy of the WebatWork team is just waiting to be turned loose by your vision of what your company’s future can be!

Change the look, change the interface, open new channels of communication; do it all! Seriously, people, this is not rocket science. You just need a talented team to make your vision a reality. Oh, and by the way, you’re already on the right website! We’re ready for you . . . what are you waiting for? Let’s get to WebatWork!

If you need to update your web presence, contact us at:  admin@webatwrk.com.

Effective communication

Effective communication requires a plan.  Effective communication is also a two-way street. 

Customers need to be able to communicate with you and you need to be able to deliver information to them in a way that is easy, reproducible and useful. 

Too much communication can be as damaging to your business as no communication. 

• With whom do you need to communicate? 
• How often should you communicate? 
• How will you communicate? 

It is one thing to have a plan, but if no one else knows the plan it will not be effective.  As you are developing your website and your online marketing plan, consider your communication needs. 

• Do you want to hear from your customers? 
• Do you want to give them updates, current information and news? 
• How can you most effectively deliver information to them?

Online communication strategies are diverse and effective.  Each method has benefits and drawbacks so understanding them is essential as you decide on your communication strategy.

The Web at Work team can help you develop the right communication strategy for your target audience. Contact us to talk about the tools you can choose.