A blog is basically an online journal that has frequent entries arranged in a chronological order. The process of writing and posting these entries is called blogging.
It’s a way of delivering information to readers in a more informal and conversational way. Content can include links to other sites, pictures, videos and written pieces.
Many businesses use blogs to communicate information to their customer base.
Each posting encourages comments from readers and it is a way to engage your customer base to participate in your business or product line. Comments can be reviewed before they are posted so as to avoid slanderous, inappropriate or spam comments.
Information contained in blog entries is viewed by Web spiders and is recognized as new content. This helps with search engine optimization and rankings on search engines.
Blogging is a relatively easy way for businesses to communicate with customers, improve search engine rankings and allow for customers to participate with the products.
Contact Web at Work to talk about how blogs can help you improve communications with your customers.