THE WORD (OR WEBSITE) AS A WHOLE

Have you ever thought that website design, or website presence, was something that only large companies could afford, were entitled to, or could benefit from? That the world belonged to the Nike’s and Coca-Cola’s, and the rest of the team could either stay home or sit on the bench and watch while the big boys played? We here at WebatWork aren’t fooled by this for a minute, and neither should you!

The Web is the even playing field that we’ve all been waiting for! Your task as a business owner is to get out there and claim your piece of the court, or any other piece of the business map that appeals to you, and make it your own. Truly, there is room for everyone out here, so come on out and play!

Don’t let your business plans and dreams get pushed aside because you think you need “the perfect product/system/process/service”, or even the perfect website. Customers see the whole picture, and they can absorb information very quickly from your site, even if the content isn’t perfect.  Consider this:

Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer what oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteres are in the rghit pclae. The rset can be a tatol mses and you can sitll raed it wouthit a porbelm. This is bcauseae we do not raed ervey lteter by itslef but THE WORD AS A WOLHE.  

This shouldn’t make any sense at all, but it does! The message here for all would-be website owners is this: get your message out there!  It doesn’t need to be perfect; your customers are looking for what you’re already trying to say, and they speak your language!  The fabulously strange and talented team at WebatWork actually enjoys things like writing, coding, testing, and designing, so that you only need to turn us loose to start the conversation between you and your potential customers.  Brilliant web presence is everybody’s business, including yours. Let WebatWork show you how simple and affordable the next chapter of your business success can be!  Find us on the web at www.webatwrk.com.

Effective communication

Effective communication requires a plan.  Effective communication is also a two-way street. 

Customers need to be able to communicate with you and you need to be able to deliver information to them in a way that is easy, reproducible and useful. 

Too much communication can be as damaging to your business as no communication. 

• With whom do you need to communicate? 
• How often should you communicate? 
• How will you communicate? 

It is one thing to have a plan, but if no one else knows the plan it will not be effective.  As you are developing your website and your online marketing plan, consider your communication needs. 

• Do you want to hear from your customers? 
• Do you want to give them updates, current information and news? 
• How can you most effectively deliver information to them?

Online communication strategies are diverse and effective.  Each method has benefits and drawbacks so understanding them is essential as you decide on your communication strategy.

The Web at Work team can help you develop the right communication strategy for your target audience. Contact us to talk about the tools you can choose.

The New Dynamics of Public Relations (or how to have better PR than BP)

If we’re going to be totally honest, everyone is feeling pretty happy right about now that they are not involved with the nightmare that must be public relations at BP. It’s hard to imagine a response in the face of an immense environmental disaster, let alone how that might play out in the corridors at corporate headquarters!

But, contrary to what you might think, there’s a big lesson here for all of us. In a sense, we’re all BP. Everyone who owns a business (and that includes us here at Web at Work and all of our clients) is involved in a direct and ongoing conversation with their existing and potential clients, as well as the World Wide Web. We all chose to enter into this conversation when we went live in the electronic environment. With that in mind the key to surviving a negative public relations event is to stay engaged in the conversation that your business has with the world. Blogs and social media are critical elements here; Web at Work can help you control your message and Web content in a responsible and dynamic way to manage the short-term challenges and long-term outcomes.

Adverse events don’t need to be a disaster for your company. Stay engaged in the conversation with your clients, and let Web at Work help you restore calm to your corner of the World Wide Web!